A Day In The Life Of A Social Media Marketing Agency

Let’s face it.

With 3.8 billion people using social media, you can’t ignore the fact that brands that intend on having a long shelf life need a social media presence. But not everyone understands the intricacies of using social media to engage with audiences, establish brand identity and increase sales.

For those who understand the value of a social media presence, they may not have the time required to effectively manage various platforms. These are just some of the reasons you need a social media marketing agency.

 

What is a social media marketing agency?

A professional social media marketing agency creates content to promote your business and products on appropriate social media platforms such as Facebook, Instagram, Twitter and LinkedIn. Unique content is tailored to the specific platform it’s being shared on to help your business boost conversions and increase brand awareness.

The social media marketing agency that you choose to create and maintain your social media presence will automatically become an extension of your brand as it is responsible for several factors that culminate in how your brand is perceived.

So, let us take a look at some of the functions that take place in a day in the life of a social media marketing agency.

 

Determine the best social network for your brand

Not every social network will work for your brand. The best social media platforms for you are the ones that your target market uses. Facebook is generally used for building communities, Twitter is excellent for promoting content, LinkedIn is the platform for B2B marketing and Pinterest is best used for visuals. There are seven major social media sites and over 75 in total. Your social media agency will have the requisite knowledge of the popular ones and which platforms best suit your brand’s needs.

Your agency will also create your social media account profiles, ensuring that they are optimized and SEO-friendly. If you already have social media accounts, the agency should audit your pages for:

  • Copycat accounts and outdated profiles
  • Your audience, demographics and personas
  • Successful posts and campaigns that can be revived
  • KPIs for future success on each platform.

 

Identify your target market

The term social media suggests that there must be an audience for your message to pass to effectively.  Your social media agency will find the people who are interested in your business or ones similar to yours. Identifying a target market is critical because it allows you to direct resources to those customers with high potential for sales growth, interest in the product and brand loyalty. The social media agency will find them through a number of ways, including groups, hashtags, social listening, competitors and surveys.  Once your audience is found, your content can be promoted effectively.

 

Create unique content

Content creation is the most important step in your social media campaign and your marketing agency will spend a lot of time in this area. You can expect original content representative of your brand and in your brand’s voice.

Although some of your content may be used for cross-posting, some platforms require unique post sizes. Sizes then will have to be adjusted. This is the responsibility of your social media agency – to know the correct sizes or word count for each platform.

Your content will be crafted to encourage sharing and engagement. Your content should include a variety of techniques such as videos, images, graphics and useful content from other brands.

A content calendar will be created so that you and your agency can plan ahead, batch work and keep your messaging consistent.  A calendar with all or most of your posts for a period means that you will have the opportunity to edit the text, fact-check and vet information if necessary with your company’s key stakeholders.  You will also be able to see gaps in your campaign and fill them early. This leaves room for emergency posts that will need to be created for capitalizing on trends, celebrations or in-the-moment news.

 

Publish content

Whatever your social media marketing goals are, your brand is expected to consistently show up on its platforms. The social media marketing agency will ensure that it posts at least the required number of times for the platforms chosen as well as engage followers. This means someone will be responsible for talking directly to your fans/followers on behalf of your brand, answering questions and fielding complaints.

Therefore, your social media agency becomes your company’s first reaction and line of defence. They have to promote your products and services, reassure happy fans and diffuse problematic situations with unhappy fans. It is a difficult balancing act but one that an experienced social media agency will have no problems handling.

 

Increase traffic to your website

You ultimately want to convert fans and followers into paying customers which means taking them off social media and leading them to your website.

Your social media marketing agency knows this and will utilize blogs, photos, videos, promotions, deals and other eye-catching information that will encourage your fans to click through.

 

Research and Analyse

Have you ever wondered what your audience likes besides your products or services? Or who they idolize? You should. Knowing your target market’s behaviour, age, interests and even gender can help your team to tailor the right message to the right audience at the right time for them to take action. Your social media marketing agency will conduct thorough research to provide insights on your audience, their perception of your brand, how well your brand is performing in the social space, who your competitors are and how your brand ranks among them, influencers in your industry and opportunities to leverage your brand.  

This data is then used to readjust your marketing strategy, KPIs and shows you where you the best areas to invest in to drive conversion and revenue.

 

 

Conclusion

 

Managing your brand identity on social media is an effective way of reaching new audiences who can be converted into customers – if the platforms are handled properly.

Hire a professional social media expert who can help you choose the right platform for your brand, optimize your pages, find your target market, post awesome content, then use the data from their research to help you invest in areas that will give you the best returns.

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