How to Create a Social Media Marketing Plan That Works

Although marketing in social networks is not such a difficult subject, we cannot say that it is the simplest thing in the world and that the results will be given instantly just by creating an account on the different social networks. If there is no good marketing strategy, they may not have the expected results, this is often the reason why, we hear people say, “Social media does not work at all” or things like that.

It is also true that not all social networks contribute to our type of business, so we must look for the most suitable one to develop our social media plan. The road to success begins with being organized and having clear goals for the company.

Several organizations create social media accounts, and then dispose it when they do not see quick results. Others maintain a social presence because they believe they need it, even if it is not driving results. In any case, the missing piece is having a social media plan that works.

And we can help with that!

In this post, we’ll show you how to create a social media management plan that will help you increase brand awareness, drive traffic, and increase conversions.

But now let’s start with the basics


What is a social media management plan and why do I need it?

This question is less obvious than it sounds. In the simplest terms, it is a comprehensive strategy for your social media marketing. A well-constructed plan must include:

A clear list of goals and objectives.

  • An audit of your presence on social media and competitive analysis
  • A basic outline of social media management and content strategy
  • Set your posting schedule
  • Established methods for measurement and analysis

Creating a working or perfect strategy for social media takes time. But it is time well spent! An effective plan is essential to ensure the success of your overall social media management efforts.

A perfect social media strategy will help you:

  • Schedule and post consistently across all social network channels
  • Avoid the last minute rush to find content to share.
  • Stop Losing Boat on Trending Topics Due to Poor Planning

In short, an effective plan helps you improve and work more efficiently with less stress.

Set your goals and objectives that you want to achieve with social media marketing. Before doing anything, you should know why you are on social media in the first place. Here are some examples of common goals and objectives, which can give you a direction:

  • Increase brand awareness
  • Bring traffic to your website
  • Build connections with potential customers.
  • Establish industry authority
  • Create an event, to advertise

Knowing how to set worthwhile goals is important! So to create a social media marketing plan, that works:

  1. Do an audit of your social presence.

Analyze each social media channels you are already on.

Determine what you should keep and which ones you should abandon.

Decide which (if applicable) or help your brand sense. Are you curious to know which channels are right for you?

Start by asking yourself these 3 questions:

Is my audience on a certain social network?
If you’re not sure, there’s an easy way to find out: check out what your competition is up to.

Browse their presence on social media. Take note of which networks they are on, how big their followers are, and whether or not they seems to be driving engagement.

Do I have time to invest in this social network?
Inactive social media channels will give followers a bad impression about your brand. Avoid this problem by not using more channels than you can handle.

Can I link success on this social network to actual business goals?
Social media can support a number of business goals. The key is to simply make sure that you are intentional with your efforts. It’s also important to understand how those efforts affect your business.

Optimize your social channels
After selecting the social media network that best suit your brand the next step is to optimize each segment of the social media network. At the very least, this means making sure you have completely completed the profiles. These steps are easy to miss and are overlooked very often:

  • Are your bio sections completely filled?
  • Have you included links to your website?
  • Are the cover photos attractive?

This is a simple thing that is worth reviewing before proceeding. You may come across some surprising oversights that can be fixed quickly.

  1. Build a simple social media content strategy

It is quite common often to struggle to find content that they can share on social media. If it sounds like this to you, it can be helpful to start with the content you’re already creating elsewhere.

Here is a short list of things you can share and promote on your social channels:

  • Blog posts
  • Landing pages
  • Websites
  • News and announcements
  • Videos
  • The pictures
  • Customer Recommendations

Most likely, you are already producing some of these items. Why not share them on social media too?

When you think about sharing content and engaging on social media, here are some things to consider.

  • Don’t (just) talk about yourself

Do you want to lose friends fast? Just talk about yourself. It is annoying.

This kind of self-absorbing behavior is so unpleasant for brands.

Nobody wants to follow an account that only shares their own content. After all it is social media that is being discussed here. People like the value of your content, and that sometimes includes content from other people or accounts.

  1. Set your posting schedule

We commonly want to know the best times to post on social media. But it is difficult to find clear answers to this question. Different studies show somewhat different data. Also, different audiences may participate more on different days or times.

We recommend tackling this problem with a 2-pronged approach:

  • Using data from industry studies as a starting point.
  • Using your own data to draw your own conclusions.

Remember that social media management strategies, as everything is trial and error. So jump into doing something and start measuring the results so that you get to know your target audience and how they behave.


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