Social media is a great way to connect with your customers and can help you build awareness of your brand. However, we’ve all had those times when you spend a lot of time planning and writing your content for it to fall flat on its face and gain zero engagement.
Since Chirp is great social media management software that helps you save time and optimize your social media profile, while posting to all social media channels at the same time, we hear this question often. .
Social media is a great way to amplify content, so consider the best times to post on social media.
While there is a wealth of information on the internet about the best times to tweet or post on social media, there is no one-size-fits-all solution that guarantees success for your content. Every business and audience is different, and every social media platform has a central user base that behaves in a unique ways. There are many variables to deal with.
So what are the best times to post on social media?
You’ve created content that your fans love and you’re hoping for a chance to go viral on Facebook. You’re ready to schedule on Facebook with Chirp – but when?
Your best time may differ from mine, your local hangouts, and WalMart’s. But it’s good to start with one lead and compares your success with that.
When is the best time to post to Facebook?
If there’s one thing you can guarantee about Facebook, it’s that no one can agree on anything.
The same goes for the best time to post.
There are many ideas about when it’s best, and no definitive answer.
So let’s take a look at some of the suggestions:
What does this tell you? There is no clear answer to the question!
Like Facebook, people browse Twitter from mobile devices and desktops at work and at home, but it is also used during idle time, such as when traveling.
The best time to post to Twitter is Monday through Friday from noon to 2pm and 5pm for B2B companies and the click-through rate is highest on Wednesdays.
However, for B2C organizations, the best days to post are Wednesdays and weekends, when the click-through rate is highest.
Professionally used LinkedIn is usually used on weekdays during business hours, just before a shift starts and just after it ends.
The best time to post on LinkedIn is Monday through Friday at 5:00 PM. until 6pm, although Tuesday, Wednesday and Thursday 7:30 am to 8:30 am and noon are also good times. Most clicks and promotions are registered on Tuesday from 10 a.m. to 11 a.m.
Pinterest has a predominantly female audience and is most active at night, so it’s best to post from 8pm. every day of the week at 11:00 PM. Or after periods of positive results, it’s from 2 p.m. to 4 p.m. and Friday at 3 p.m.
Instagram is used from mobile devices at all times, although there is generally more activity outside of working hours.
The best time to post is on Mondays and Thursdays, except from 3:00 PM to 4:00 PM. Video posts usually perform best at 8:00 a.m. or 9:00 p.m.
And have you ever determined which time slots work best for your products and services? After reading the article, would you like to make improvements to the timelines of your post?
What are the best times for different niches?
There are different times worth checking out in different time slots and times to avoid.
Business to business / business to consumer
We found that there is a difference in the best times and days depending on whether you are B2B or B2C.
In other words, when you blog, you are mainly B2B, business-to-business.
But if you sell and blog about handmade products, it’s usually B2C, business-to-consumer.
Mondays and Tuesdays are best for B2B brands. But Tuesdays are great for B2C companies too.
If it’s B2C, try to post around noon EST to see people on their lunch break.
For B2B niches you have a larger window from 9 a.m. Until 2:00 PM (EST).
Suppose you sell products. The best times to post could be:
Avoid those hours before and after typical work times. So, don’t post before 8am or after 5pm.
Maybe you have a news blog or you are the media niche. The best times to post could be:
Weekends are usually a bit quieter. But you can get good engagement from 8am until 10am most days.
If you have an educational niche, the best times to post are:
If you blog about school events or sports, focus on the morning and evening. Remember to be on time unless there is a big event!
If you’re blogging about the latest technology or products, the best times to post are:
Once it reaches 6pm each day, your audience moves onto something else. So, save posting for the next day (or post earlier!)
When talking about financial and product issues, the best times to post are:
Many financial companies have standard opening hours. So posting within that time frame can mislead people. Again, once 6:00 PM rolls around, the reach of your message will likely disappear.
Grow your business using Chirps powerful all in one social media management software. Chirps social media post scheduler and analytics tool supports Facebook, Instagram, Pinterest, LinkedIn, Twitter, Youtube and Google My Business